“In 2026, you won’t be able to talk about beauty, without talking about wellness."
That's according to Grace Vernon, Head of Ignite, Foresight & Trends at Boots, which released its latest Beauty & Wellness Trends Report earlier this year.
And we couldn't agree more. That's why all our AK Original products are developed with wellness in mind. We believe beauty, body and hair care and wellness go hand in hand.
"The boundaries between looking good and feeling good are not just blurring but dissolving entirely," says Grace.
“It’s an incredibly exciting time: the pace of innovation continues to accelerate, with more trends, brands, products and ideas than ever before.
"At the same time, consumers are becoming increasingly educated, informed and curious, not just about what’s new, but what actually works for them and will elevate their routines accordingly.
"In response, we’re blending our health expertise with beauty-know-how."
Here at AK Original, we are so pleased to hear Boots - a major high street retailer - is taking this approach to skincare and beauty. We believe you are what you absorb and that natural beauty stems from the inside out.
We also believe that beauty shouldn't cost the earth - in more ways than one. That's why you'll find our skin and bodycare at reasonable prices and, where possible, in low-carbon packaging.
After seeing double-digit growth across both its wellness and beauty categories in the last two years, Boots says it has expanded its brand line-up to meet rising customer demand.
New arrivals span innovative wellness names such as Kind Patches, Loop, Nourished and Alyve; international beauty brands Dr Reju-All, &Honey, Laka and Korres; and fresh launches from bestselling favourites No7, Habi, La Roche Posay, The Ordinary and Cetaphil.
Helping shoppers discover the next big thing, Boots is bringing social-first and founder-led brands in-store, including One/Size, Mirror Water and WavyTalk, alongside high-street exclusives Sult, ByEllie and Equi London.
You can read The Boots Beauty & Wellness Trends Report 2026 here for the six main trends of the year.
Add comment
Comments